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Customer service: Offering worth by focusing on people who could require specific help or options with your content material. Popularity Management: Making certain that your startup ranks first for branded keywords in an effort to preserve a favorable picture and ‘bury' negative content. Define your targets and ensure they're clear, particular, and measurable so you may include them in the next processes. The next thing you'll have to do is work out what keywords you need to target. There are numerous methods to perform this: you possibly can conduct a aggressive research and examine the key phrases that your main competitors are using.

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